Scheduled posting,
on your hands.
LinkedIn, Instagram, Facebook, YouTube. We connect to your existing accounts and manage the entire posting workflow without disrupting what's working.
Fully managed service
3×
More leads from consistent content vs. manual posting
82%
Of agents post irregularly or stop within 3 months
8+
Posts published automatically in your first 30 days
100%
Of content reviewed by our team before it's posted
Agents from these brokerages use PropSpectrum
AI writes it.
Our team approves it.
Every post, caption, and email is reviewed by a real person before it reaches the posting queue. Wrong tone? Caught. Off-brand? Rewritten. Nothing goes out until it sounds like you.
Book Free Audit
We learn how you talk.
Then we write like you.
Most AI content sounds like it came from a template. Yours won't. Before we write a single word, we spend an hour learning how you talk - and every post gets checked by a human before it goes out.
Your voice, captured
How you talk, what you'd never say, your tone
Your market, built in
Your area, price range, and the clients you work with
Reviewed before it posts
Every piece checked by a human, every time
Not just listing posts. Your full content engine.
Six content types, each one serving a different part of your business, all of them written in your voice and posted automatically.
MARKET CONTENT
Market updates & insights
Weekly market updates written for your area, not national headlines.
PERSONAL BRAND CONTENT
Your story. Your values. Your voice.
Posts that let people feel like they know you before they reach out.
VIDEO SCRIPTS
Scripts ready to record.
Short video scripts written in your voice, ready to record.
PAST CLIENT NURTURE
Stay in touch, without trying.
Automated touchpoints that keep your past clients feeling remembered without any effort from you.
LISTING MARKETING
New listing? Content is ready.
Everything your new listing needs: posts, captions, and announcements, all generated and posted automatically.
REFERRAL & REPEAT CONTENT
Content that generates referrals.
Referral asks built into your content calendar at the right moment, natural and never pushy.
How It Works
A clear path from audit to live.
From your first call to a fully running content engine. Here is every step.
HOW EVERY PIECE OF CONTENT IS HANDLED
Brand voice captured
Your tone, phrases, and pillars documented in one session
AI drafts content
Posts, captions, and emails written to your voice spec
Our team reviews
Every draft checked against your voice spec before it moves forward
Human ReviewAuto-posted
Goes live on schedule. You close deals.
Built to be yours - supported for as long as you need.
The content system we build belongs to you. Our goal is to hand you something you can eventually run on your own - but we're happy to keep managing it for as long as it makes sense. Either way, the content keeps going.
Not all content is the same.
Here is what you actually get with PropReach versus writing posts yourself or hiring a social media manager.
FAQ
Honest answers to the questions we hear most.
The things agents ask before they sign up with PropReach.
"How do I know it will actually sound like me?"
Before a single post is written, we run a brand voice session with you, 30–45 minutes where we capture your tone, your phrases, your market perspective, and what you'd never say. We build a written spec from that session. Every piece of content is written against that spec and reviewed by our team before it enters your queue. If it doesn't sound like you, it gets rewritten. You also have final approval before anything goes live.
"Do I have to log into social media to post?"
No. We connect your social accounts during onboarding, and approved content posts automatically on the set schedule. You see the calendar, you approve the content, and the system handles publishing across LinkedIn, Instagram, and Facebook. The only interaction you have is approving, which takes a few minutes whenever the content lands in your queue.
"I want to do video. Does PropReach help with that?"
Yes. PropReach includes video script writing as part of the content engine, short-form scripts for Reels, TikTok-style clips, neighbourhood spotlights, and market takes. We write the script, structure the hook, and have it ready when you want to record. We also write talking points for longer-form content like podcasts or YouTube videos. You bring the camera and the personality. We handle everything else.
"Can PropReach handle my past client outreach too?"
Yes, and this is one of the most underused parts of the product. PropReach includes past client keep-in-touch content: birthday messages, closing anniversaries, seasonal check-ins, and market updates tailored to their specific neighbourhood. These are written personally and sent automatically. Your past clients feel remembered. Referrals follow naturally from consistent, genuine outreach, not from a blast email they ignore.
"How much content do I actually get per month?"
Scope is set during the audit based on your goals and which platforms matter most. At the entry tier: 8 posts per month + listing content. Mid tier: 16 posts + email newsletter. Full tier: complete content engine including video scripts, past client outreach, and referral content. The free audit is where we map out what makes sense for your situation.
What happens when I want to manage it myself?
That's actually the goal. When you're ready, we do a full handover - documentation, walkthroughs, everything you need to run it confidently on your own. We built it to be yours. If you'd rather keep us managing it long-term, that works too. No pressure either way.
FREE · 30 MINUTES · NO PITCH DECK
Your content is already written. You just need to approve it.
Book a free audit. We map your current content situation, show exactly what PropReach would produce for your market and audience, and build a plan around your voice, before you commit to anything.
Book Your Free AuditIncludes a brand voice review. We'll show you exactly what your content would look like before you sign up.